An Invitee Lecture titled “Entrepreneurial Marketing: The Journey of Thinking Differently” conducted on April 7, 2026

Maharishi Mahesh Yogi Ramayana Vishwavidyalaya, Ayodhya, through its Maharishi Mahesh School of Business Management, successfully organized an invitee lecture titled “Entrepreneurial Marketing: The Journey of Thinking Differently” on April 7, 2026, at the MMYRV Conference Hall. The session witnessed enthusiastic participation from students and faculty members across various disciplines, creating a vibrant academic environment.
The distinguished speaker, Dr. Kaushiki Singh, was warmly welcomed and felicitated by the Dean Academics, Dr. Reeta Jaiswal. In her keynote address, Dr. Singh emphasized the significance of innovation, adaptability, and creative thinking in today’s competitive business landscape. She highlighted that entrepreneurial marketing goes beyond traditional selling techniques, focusing instead on value creation and building long-term customer relationships through customer-centric approaches.
The lecture incorporated practical examples of successful entrepreneurial ventures, demonstrating how unconventional strategies can help businesses stand out. Additionally, Dr. Singh shed light on various government initiatives supporting entrepreneurship and MSMEs, such as Pradhan Mantri Mudra Yojana (PMMY), Prime Minister’s Employment Generation Programme (PMEGP), and Udyam Registration, which provide financial and institutional support to aspiring entrepreneurs.
The session was interactive and insightful, effectively bridging the gap between theoretical knowledge and real-world business applications. It encouraged students to explore innovative ideas and develop an entrepreneurial mindset. The event concluded with a formal vote of thanks by Dr. Jaya Singh, expressing gratitude to the guest speaker, faculty members, and participants for making the session successful.